Online presence is the existence of all your identities on the internet or online. Your online presence has a broad reach and if built successfully you can increase your brand awareness, brand value, customer base, sales, and profitability.
However, building an effective online presence is not an easy job and it definitely doesn’t happen overnight. The first thing you need to do is strategize and come up with a plan. Your online presence should have a goal – do you want to increase sales, share information, etc. After identification of the goal, you get to the work of how you can reach that goal.
The first step you take is to build your website.
All companies, no matter how small or big should have a website. The complexity of your website will depend on the nature of your organization but it must have one even if it communicates simple basic information.
Your website can become a centralized hub for you. People can not only learn what you have to offer, but they also get the chance to contact with you, ask questions, and clarify confusions. You can also use your website to get information about your audience, for example, collect their e-mail addresses and create a mailing list. This is a great way to interact and engage with your audience.
The design and overall organization of the website, thus, becomes crucial in attracting the viewers. The more attractive your website is the more people will find it pleasing to browse.
Functionality is another aspect you need to take care of. Always view functionality from the viewpoint of the users. By ensuring that the website works properly you create a better browsing experience for the users.
Creating a website that is compatible with all types of browsers and responsive to all devices will increase the reach significantly. Clutter-free content makes it easier for the viewers to follow your message and be more receptive to what you are saying.
The next step to take is to be careful about the content itself. Content is what holds the audience. Your content needs to be worded in a way that is easy to understand and makes sense to your users.
You can also use your content to make your website more visible during a search. This is what we call search engine optimization. The more optimized your content is, the higher the rank of your website will be during searches and the higher the rank, the more likely it is for the viewer to click on the link and land on your website.
Building an online presence obviously means that you be active socially. This part is becoming more and more important every day as social media platforms are evolving and connecting people and organizations like never before. The importance of social media lies in the fact that it is more interactive and engaging. You are giving more power to the users during the communication of your message and the users love this empowerment. Not every social media website will be relevant. Facebook and Twitter are more common in today’s environment.
Lastly, you need to track your progress. Check the number of new likes on Facebook, the number of followers in the Twitter account, etc. Google Analytics tracks and analyzes traffic on your website. By tracking you get to know if you are on the right path or not and if you should change your strategy to get better results. This monitoring and reviewing process allows you to keep going forward.
As mentioned in the very beginning, building your online presence will not happen overnight. What you can do is be patient and steadily work towards building your presence by creating an awesome website with great content and becoming more active in the social media. By sending the right message consistently through many channels you will surely build a loyal follower base and a superb online presence.